Preview Mode Links will not work in preview mode

Earth Speak with Natalie Ross and Friends

Mar 24, 2022

Erica Feldmann shares about resisting the hegemonic narrative and identifying with the archetype of the witch. You’ll also hear about:

  • Making your space beautiful on a budget 
  • Reclaiming the archetype of the witch as an act of rebellion 
  • How the patriarchy loves to make fun of what women and feminine folks spend money on 

♥♥♥ Join The Earth Speak Collective Membership!
Join like-hearted folks in a sacred container and community where you'll:

  • Connect deeply to yourself, others, nature & spirit
  • Learn to trust your intuition
  • Activate your Earth magic
  • Expand your healing & divination skills
  • Put your intuition into practice in everyday life
  • Stop feeling lonely on your spiritual path
  • Embody & express your creative power & truths
  • Experience safe space without agenda or judgment

When you join the Collective, you get access to all of our past workshops, any live workshops happening while you're a member, live weekly energetic reset calls, monthly community rituals, all the secret episodes, member-run meetups to explore magical topics, and a lively members-only forum (that's not on FB!).

▶▶▶ Learn more and sign up for the Collective membership here:


Erica Feldmann is the founder of HausWitch.

She holds a Master's degree in Gender and Cultural Studies, with a research concentration in Witches. Her innate interest in the connection between home spaces and wellness led to the creation of HausWitch in 2012.

What started as a “micro-budget + magic = makeover” interiors blog would eventually become a thriving brick and mortar shop and online community-based in downtown Salem, MA. In 2019, Harper Collins published her book HausMagick: Transform Your Home with Witchcraft.

A Gemini Sun, Pisces Moon, and Scorpio Rising, Erica lives with her wife and two cats in the heart of Witch City.


In this episode, we talk about:

  • The reclaiming of Salem, by witches, and for witches 
  • What is HausWitch and how it came to be 
  • Identifying with the archetype of the witch, as an act of rebellion
  • On running a conscious business and being a spiritual entrepreneur  
  • Erica’s non-negotiables in home decor 
  • The commodification of the seasons 
  • Erica shares how the Money Witch - Jessie Susannah, has helped her in her business 
  • Scarcity mindset and spending money on self-care and comfort 
  • Prioritizing community 
  • On feeling ashamed of your femininity 
  • Empowerment from beauty and beauty products 
  • On infighting within communities 
  • Resisting the hegemonic narrative 
  • How HausWitch works to influence culture and change social norms 
  • The witch wound and not feeling witchy enough 
  • What if you don’t connect with the archetype of the green witch?
  • On who gets to qualify you as a witch 
  • Acknowledging that there is privilege in feeling safe to identify as a witch
  • Pushing back against forces of oppression 
  • House witch tips and investing in aesthetics 
  • Channeling creative energy in the home 
  • Making your space beautiful on a budget 
  • How the interior design industry is focused at rich folk
  • How the patriarchy loves to make fun of what women and feminine folks spend money on, whilst profiting from it 
  • Tapping into your intuition 
  • Tips for how to get started exploring and identifying with being a witch 
  • And so much more!

Secret Episodes! Get access to past secret episodes at

Earth Speak Links:

Guest Links:



► Leave us a written review on iTunes, and get shouted out on the show!

Theme music is “It’s Easier” by Scarlet Crow and “Meeting Again” by Emily Sprague

► Join the Earth Speak Collective Membership at

Follow Earth Speak on Instagram and tag us when you share @earthspeak